Kenneth Hollander Associates | Intellectual Property Research

We have conducted intellectual property research for over 20 years on:

Likelihood of Confusion
Secondary Meaning
Trademark/Trade Dress Infringement
Claim Substantiation
Genericism
False Advertising

We are a member of INTA (International Trademark Association).

Ken Hollander is an expert witness in the Federal Court system on matters of intellectual property survey research, and experienced in depositions, trial testimony, and presentations to the NAD (National Advertising Division of the Better Business Bureau).

Year	Client	Plaintiff/Defendant	Subject	Research Conducted
2008*	Quinn Emanuel Urquhart Oliver & Hedges Los Angeles, CA 2008*	Mattel, Inc.	Likelihood of Confusion	400 Internet Interviews
2008*	Miller & Martin Atlanta, GA 2008*	Gebr. Brasseler GmbH	False Advertising & Secondary meaning	383 Internet Interviews
2007	Goodwin Procter Boston, MA 2007	Redacted	Likelihood of Confusion	1,094 Internet interviews
2007*	Pillsbury Winthrop Shaw Pittman San Francisco, CA 2007*	Ralphs Grocery Store	Likelihood of Confusion	400 Internet interviews
2007	Stradling Yocca Carlson & Rauth Newport Beach, CA 2007	Redacted	Genericism	600 Internet interviews
2007	Epstein Becker & Green Los Angeles, CA 2007	88 Tees Hawaii	Likelihood of Confusion	Review & critique
2007*	Shepard, Mullin Richter & Hampton Costa Mesa, CA 2007*	TrafficSchool.com	False Advertising	834 Internet interviews
2007	Squire, Sanders & Dempsey Palo Alto, CA 2007	MemberHealth	Likelihood of Confusion	400 face-to-face interviews
2007*	Ladas & Parry Chicago, IL 2007*	Luster Products, Inc.	Likelihood of Confusion	300 face-to-face interviews
2007*	Thompson Hine Cleveland OH 2007*	CVT Prepaid Solutions	False Advertising	200 face-to-face interviews
2007*	Techmark Carlsbad, CA 2007*	Nissan Computer Corp.	Dilution	Review & Counsel
2006	Alston & Bird Charlotte, NC 2006	Lowes, Inc.	Likelihood of Confusion	200 Internet Interviews
2006*	Summa Allan & Additon Charlotte, NC 2006*	von Drehle Corp.	Likelihood of Confusion	1,097 Internet Interviews
2006	Alston & Bird Atlanta, GA 2006	St. Luke’s Institute	Cybersquatting	790 Internet interviews
2006*	Harvey Siskind San Francisco, CA 2006*	Rockstar, Inc.	Likelihood of Confusion	306 Internet Interviews
2006	Alston & Bird Atlanta, GA 2006	Wet Willie’s Management Corp.	Likelihood of Confusion	400 Internet Interviews
2006	Wildman, Harrold, Allen & Dixon Chicago, IL 2006	Redacted	False Advertising	100 Telephone Interviews
2006*	Lee & Tran Los Angeles, CA 2006*	Lamoon, Inc.	Likelihood of Confusion & Secondary Meaning	407 Telephone Interviews
2006*	Phillips Law Group Seattle, WA 2006*	Jonathan Livingston Seagull	Likelihood of Confusion	200 Internet Interviews
2006	Thompson Hine Dayton, OH 2006	Nitelites Franchise Systems	Genericism	200 Telephone Interviews
2006	O'Melveny & Myers New York, NY 2006	HBO	Likelihood of Confusion	200 Personal Interviews
2005	Lewis & Roca Phoenix, AZ 2005	M.D. On-Line	Likelihood of confusion	302 telephone interviews
2005	Best Western International Phoenix AZ 2005	Best Western International	Likelihood of confusion	400 telephone interviews
2005*	Lott & Friedland Coral Gables, FL 2005*	Manpower Software	Likelihood of confusion	223 telephone interviews
2005*	Jahn & Associates Las Vegas, NV 2005*	Las Vegas Convention Bureau	Likelihood of confusion	300 Internet interviews
2005	Alston & Bird Charlotte, NC 2005	Lowe's Home Centers	Likelihood of confusion	348 face-to-face interviews
2004*	Alston & Bird 2004*	Bank of America	Likelihood of Confusion	303 Mall Intercept interviews
2004	Lewis & Roca Phoenix, AZ 2004	Canyon Ranch Spa	Likelihood of confusion	227 face-to-face interviews
2004*	Alston & Bird Charlotte, NC 2004*	Ale House Management	Critique of opposing research	Review & critique
2004*	Quinn Emanuel Urquhart Oliver & Hedges Los Angeles, CA 2004*	Archipelago	Likelihood of confusion	303 face-to-face interviews
2004	Quinn Emanuel Urquhart Oliver & Hedges Los Angeles, CA 2004	Archipelago	Likelihood of confusion	402 face-to-face interviews
2004*	Procter & Gamble Cincinnati, OH 2004*	Procter & Gamble	Investigate competitor's false advertising claims	743 face-to-face interviews
2004	Gardner & Groff PC Atlanta, GA 2004	Maytag	Likelihood of confusion	300 Internet interviews
2004	Hennifer & Wood San Francisco, CA 2004	Chia Pet	Likelihood of confusion	300 Internet interviews
2003	Winstead Dallas, TX 2003	Team	Likelihood of confusion	200 telephone interviews
2003*	Alston & Bird Charlotte, NC 2003*	Bank of America	Likelihood of confusion	Review & Counsel
2003*	Hunton & Williams Dallas, TX 2003*	TXU	Likelihood of confusion	303 Internet interviews
2003*	Lott & Friedland Coral Gables, FL 2003*	Intercontinental Doral Miami	Likelihood of confusion	300 Internet interviews
2003	Armstrong Teasdale St. Louis, MO 2003	Bonita Bay Properties	Likelihood of confusion	300 telephone interviews
2003*	Carlton Fields Tampa, FL 2003*	Acushnet Company	Likelihood of confusion	403 Internet interviews
2003*	Quirk & Tratos Las Vegas, NV 2003*	Hartl	Trade dress infringement	55 telephone interviews
2002	Rothwell, Figg, Ernst & Manbeck Washington D.C. 2002	Progressive Industries	Critique opposing research	Review and critique
2002	Cooley, Goodward, & Broomfield Denver, CO 2002	Internet Advertising	Critique opposing research	Review and critique
2002*	Powell, Goldstein, Fraser & Murphy Atlanta, GA 2002*	Quantam National Bank	Likelihood of confusion	400 face-to-face interviews
2002*	Luedeka, Neely & Graham Knoxville, TN 2002*	Forward Air	Likelihood of confusion	80 telephone interviews
2002	Luedeka, Neely & Graham Knoxville, TN 2002	Forward Air	Critique opposing research	Review and critique
2002	Goodwin Procter Boston, MA 2002	Banking Service	Critique opposing research	Review and critique
2002	Nexsen Pruet Jacobs & Pollard Columbia, SC 2002	Rugged Shark	Trade dress infringement	155 face-to-face interviews
2002	Lott & Friedland Coral Gables, FL 2002	Kraft Foods, Inc.	Likelihood of confusion	304 face-to-face interviews
2002*	Brobeck, Phleger & Harrison San Diego, CA 2002*	Straumann	Trade dress infringement	70 face-to-face interviews
2002	Brown & Kelly Buffalo, NY 2002	Island Pools	Critique opposing research	Review and critique
2002	Powell, Goldstein, Fraser & Murphy Atlanta, GA 2002	NetBank.com	Genericism	400 Internet interviews
2001	Alston & Bird Charlotte, NC 2001	Bank of America	Likelihood of confusion	100 telephone interviews
2001	Hunton & Williams Richmond, VA 2001	The Scotts Company	Trade name infringement	300 face-to-face interviews
2001	Powell, Goldstein, Fraser & Murphy Atlanta, GA 2001	Glock	Likelihood of confusion	Review and counsel
2001	Kritzer & Levick Atlanta, GA 2001	Saiku-Japan Restaurants	Trade dress infringement	201 face-to-face interviews
2001	Alston & Bird Charlotte, NC 2001	Bank of America	Secondary meaning	300 telephone interviews
2001	Hunton & Williams Raleigh, NC 2001	Chick-fil-A	Consumer understanding of possibly misleading advertising	401 face-to-face interviews
2001	Alston & Bird Charlotte, NC 2001	Lowe's, Inc.	Secondary meaning	475 face-to-face interviews
2001	Alston & Bird Charlotte, NC 2001	Comfort Trac	Secondary meaning	Review and counsel
2001*	Powell, Goldstein, Fraser & Murphy Atlanta, GA 2001*	Integrity Inc.	Trade name infringement	411 Internet interviews
2000	Powell, Goldstein, Fraser & Murphy Atlanta, GA 2000	AmSouth	Likelihood of confusion	Review and counsel
2000	Powell, Goldstein, Fraser & Murphy Atlanta, GA 2000	NetBank.com	Likelihood of confusion	400 Internet interviews
2000	Steel, Hector, & Davis Miami, FL 2000	Ponche Kuba	Trade dress confusion	200 face-to-face interviews
2000	Gardner & Groff PC Atlanta, GA 2000	TBC, Inc.	Trade dress infringement	Review and counsel
2000*	Lewis & Roca Phoenix, AZ 2000*	USPO	Confusion of opposing mark	900 Internet interviews
2000	Jenner & Block Chicago, IL 2000	Brach's	Trade dress confusion	300 face-to-face interviews
2000*	Miller & Martin Chattanooga, TN 2000*	Brach's	Trade dress confusion	200 face-to-face interviews
2000	Lott & Friedland Coral Gables, FL 2000	Royal Caribbean Cruise Lines	Likelihood of confusion	100 telephone interviews
2000	Alston & Bird Charlotte, NC 2000	Lowe's, Inc.	Secondary meaning	200 face-to-face interviews
2000*	Alston & Bird Charlotte, NC 2000*	American Tool	Trade dress confusion	300 face-to-face interviews
1999*	Nexsen Pruet Jacobs & Pollard Columbia, SC 1999*	American TV & Appliances	Critique opposing research	Review and critique
1999	Alston & Bird Charlotte, NC 1999	BBA Nonwovens	Secondary meaning	103 telephone interviews
1999	Alston & Bird Atlanta, GA 1999	Redman Products	Likelihood of confusion	Review and Counsel
1999	Needle & Rosenberg Atlanta, GA 1999	Mansfield Oil	Likelihood of confusion	Review and counsel
1999	Jones & Askew Atlanta, GA 1999	BellSouth	Likelihood of confusion	201 face-to-face interviews
1998	Hall, Booth, Smith & Slover Atlanta, GA 1998	Rally Rags	Secondary meaning	300 telephone interviews
1998	Kilpatrick Stockton Atlanta, GA 1998	General Mills	Likelihood of confusion	Review and counsel
1998	Jones, Day, Reavis & Pogue Atlanta, GA 1998	Simmons Company	Secondary meaning	209 face-to-face interviews
1998*	Womble, Carlyle, Sandridge & Rice Atlanta, GA 1998*	R & A Bailey Co., Ltd.	Critique opposing research	Review and critique
1997*	Jones & Askew Atlanta, GA 1997*	BellSouth	Likelihood of confusion	200 face-to-face interviews
1997*	Kilpatrick Stockton Atlanta, GA 1997*	BellSouth	Likelihood of confusion	400 face-to-face interviews
1997	Kilpatrick Stockton Atlanta, GA 1997	IMAX	Secondary meaning	Review and counsel
1997*	Jones & Askew Atlanta, GA 1997*	BellSouth	Likelihood of confusion	200 face-to-face interviews
1997	Kilpatrick Stockton Atlanta, GA 1997	Sara Lee	Likelihood of confusion	500 face-to-face interviews
1996	Rader, Fishman & Grauer Bloomfield, MI 1996	Stroh Brewing	Critique opposing research	Review and critique
1996*	Jones & Askew Atlanta, GA #1-96-CV-769-CC 1996*	BellSouth	Likelihood of confusion	300 face-to-face interviews
1996	Jones & Askew Atlanta, GA 1996	BellSouth	Likelihood of confusion	200 face-to-face interviews
1996*	Glass, McCullogh Atlanta, GA 1996*	LittleFuse, Inc	Critique opposing research	Review and critique
1996*	Kilpatrick & Cody Atlanta, GA 1996*	Anheuser Busch, Inc.	Likelihood of confusion	588 face-to-face interviews
1996*	Paul, Hastings, Janofsky & Walker Atlanta, GA 1996*	State of California	Critique opposing research	Review and critique
1995*	Reising, Ethington Troy, MI 1995*	Men's Wearhouse	Critique opposing research	Review and critique
1995	Frost & Jacobs Cincinnati, OH 1995	Percell Industries	False advertising and confusion	Review and counsel
1995	O'Melveny & Myers Los Angeles, CA 1995	Gallo Wine	False advertising	Review and counsel
1995	Hopkins & Thomas Atlanta, GA 1995	BioGard	Likelihood of confusion	100 face-to-face interviews
1995	Smith Gambrell Atlanta, GA 1995	Micro Help	Likelihood of confusion	201 telephone interviews
1994*	Hopkins & Thomas Atlanta, GA 1994*	AFLAC	False advertising	200 telephone interviews
1994	Alston & Bird Atlanta, GA 1994	Keng Firearms	Trade dress confusion	20 face-to-face interviews
1994	Kilpatrick & Cody Atlanta, GA 1994	Anheuser Busch, Inc.	Likelihood of confusion	300 face-to-face interviews
1994	Kilpatrick & Cody Atlanta, GA 1994	Riviana Foods	Likelihood of confusion	100 face-to-face interviews
1994	Kilpatrick & Cody Atlanta, GA 1994	Delta Air Llines	Likelihood of confusion	300 telephone interviews
1994	Leslie J. Lott & Assoc Coral Gables, FL 1994	Eurorent USA, Inc.	Critique opposing research	Review and critique
1993*	Kilpatrick & Cody Atlanta, GA 1993*	Anheuser Busch, Inc.	Likelihood of confusion	300 face-to-face interviews
1993	Kilpatrick & Cody Atlanta, GA 1993	Anheuser Busch, Inc.	Likelihood of confusion	229 mall intercept interviews
1993	Kilpatrick & Cody Atlanta, GA 1993	Honey Baked Ham Co	Likelihood of confusion	200 mall intercept interviews
1992*	Kilpatrick & Cody Atlanta, GA 1992*	Fazoli's Restaurants	Likelihood of confusion	200 mall intercept interviews
1990*	Luedeka, Hodges & Neely Knoxville, TN 1990*	Morrison Inc.	Critique of opposing research	Review and critique
1990*	Cleary Gottlieb New York, NY 1990*	Ferrari SPA Esercizio	Secondary meaning	200 telephone recruits to a central location test
1989	Kilpatrick & Cody Atlanta, GA 1989	Western Stone and Metal Corp.	False advertising	179 telephone interviews
1988	Troutman Sanders Atlanta, GA 1988	Cable News Network (CNN)	Secondary meaning	250 telephone interviews
1987	Kilpatrick & Cody Atlanta, GA 1987	Honey Baked Ham Co	Confusion and secondary meaning	100 mall intercept interviews
1987	Kilpatrick & Cody Atlanta, GA 1987	Honey Baked Ham Co	Likelihood of confusion	300 mall intercept interviews
1986	Needle & Rosenberg Atlanta, GA 1986	Original Appalachian Artworks	Likelihood of confusion	1,200 mall intercept interviews
* Served or will serve as an expert witness

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Year

Client

Plaintiff/Defendant

Subject

Research Conducted