Kenneth Hollander Associates | Intellectual Property Research

We have conducted intellectual property research for over 15 years on:

Likelihood of Confusion
Secondary Meaning
Trademark/Trade Dress Infringement
Claim Substantiation
Genericism
False Advertising

We are a member of INTA (International Trademark Association).

Ken Hollander is an expert witness in the Federal Court system on matters of intellectual property survey research, and experienced in the depositions, trial testimony, and presentations to the NAD (National Advertising Division of the Better Business Bureau).

Year	Client/Case#/Court/Year	Plaintiff/Defendant	Subject	Research Conducted
2012	Ropes & Gray Washington, DC 2012	BJ's Resturants, Inc.	Likelihood of Confusion	600 Internet Interviews
2012	Knobbe Martens Los Angeles, CA 2012	Simmons Bedding	Likelihood of Confusion	600 Internet Interviews
2011	Alston & Bird Atlanta, GA 2011	Caesars World	Likelihood of Confusion	500 Internet Interviews
2011	Ropes & Gray Washington DC 2011	Simmons Bedding	Secondary Meaning	750 Internet Interviews
2011	Merolla & Gold Atlanta, GA 2011	Redacted	Likelihood of Confusion	Advice and Counsel
2011	McCarter & English Newark, NC 2011	ASICS Corporation	Likelihood of Confusion	800 Internet Interviews
2011	Nexsen Pruett Charleston, SC 2011	Pure Fishing, Inc.	Likelihood of Confusion	583 Internet Interviews
2011	Isaacman, Kaufman & Painter Los Angeles, CA 2011	Murad, Inc.	Likelihood of Confusion	Review and Critique
2011	The Stolar Partnership St. Louis, MO 2011	American Board of Optometry	False Advertising	600 Internet Interviews
2011	Alvarado Smith Santa Ana, CA 2011	Ticketmaster	Misrepresentation	601 Internet Interviews
2011	Carr & Ferrell Menlo Park, CA 2011	RedEnvelope	Likelihood of Confusion	Advice and Counsel
2011	Morgan, Lewis & Bockius Washington, DC 2011	The Coryn Group	Likelihood of Confusion	401 Internet Interviews
2011	Barnes & Thornburg Chicago, IL 2011	L'Oreal	Dilution	600 Internet Interviews
2011	Barnes & Thornburg Chicago, IL 2011	L'Oreal	Dilution	400 Telephone Interviews
2010	Isaacman, Kaufman & Painter Los Angeles, CA 2010	Murad, Inc.	Likelihood of Confusion	600 Internet Interviews
2010	Cotchett Pitre & McCarthy Burlingame, CA 2010	Class Action	False Advertising	400 Internet Interviews
2010	Sughrue Mion Washington, DC 2010	Utz Quality Foods	Likelihood of Confusion	600 Internet Interviews
2010	Miller & Martin Chattanooga, TN 2010	Alcoa, Inc.	False Advertising	300 Internet Interviews
2010	Finnegan Henderson Farabow Washington, DC 2010	Travelers Insurance	Likelihood of Confusion	402 Internet Interviews
2010	Debevoise & Plimpton New York, New York 2010	American Express	Likelihood of Confusion	400 Internet Interviews
2010	Harvey Siskind San Francisco, CA 2010	E & J Gallo	Likelihood of Confusion	750 Internet Interviews
2010	Novak Druce & Quigg West Palm Beach, FL 2010	Miller's Ale House	Likelihood of Confusion	Review and Counsel
2010	Bryan Cave San Francisco, CA 2010	Intelligent Beauty	False Advertising	600 Internet Interviews
2010	Bryan Cave San Francisco, CA 2010	Intelligent Beauty	Likelihood of Confusion	600 Internet Interviews
2010	Hogan & Hartson Washington, DC 2010	American Red Cross	Secondary Meaning	300 Internet Interviews
2010	Harvey Siskind San Francisco, CA 2010	ASK.com	Secondary Meaning	Advice and Counsel
2010	Sughrue Washington, DC 2010	Redacted	Genericism	300 Internet Interviews
2010	Gardner & Groff PC 2010	A & J Manufacturing	Secondary Meaning	Review and Counsel
2010	Klarquist Sparkman Atlanta, GA 2010	CollegeNet	Likelihood of Confusion	Advice and Counsel
2009	Arnold & Porter San Francisco, CA 2009	Applebee's	False Advertising	600 Internet Interviews
2009	Metz Lewis Pittsburgh, PA 2009	Dollar Bank	Likelihood of Confusion	400 Internet Interviews
2009	Rogers Towers Jacksonville, FL 2009	Redacted	Likelihood of Confusion	300 Mall Intercept Interviews
2009	Connolly Bove Lodge Wilmington, DE 2009	ING Direct	Secondary Meaning	450 Internet Interviews
2009	TraskBritt Salt Lake City, UT 2009	Melaleuca, Inc.	Likelihood of Confusion	520 Internet interviews
2009	Blakely Law Group Los Angeles, CA 2009	Redacted	Secondary Meaning	416 Internet interviews
2009	Lott & Friedland Coral Gables, FL 2009	PetMeds	Secondary Meaning	404 Internet interviews
2009	Curry Law Little Rock, AR 2009	Myers Supply	Likelihood of Confusion	Review and Critique
2009	Buchanan Ingersoll & Rooney New York, NY 2009	American Apparel	False Advertising	400 Internet interviews
2009	Pillsbury Winthrop Shaw Pittman San Francisco, CA 2009	Ralphs Grocery Stores	Likelihood of Confusion	Advice and Counsel
2009	Procter & Gamble Cincinnati, OH 2009	Dishwashing Detergents	Advertising Claims Substantiation	1,000 Internet interviews
2009	Procter & Gamble Cincinnati, OH 2009	Sleep Aids	Advertising Claims Substantiation	800 Internet interviews
2008	Wilmer Hale Washington, DC 2008	AT&T	FCC Complaint	410 Internet Interviews
2008	Hills Pet Nutrition Topeka, KS 2008	Science Diet	Advertising Claims Substantiation	Review and Counsel
2008	Vinson & Elkins Houston, TX 2008	Shering-Plough Healthcare	Likelihood of Confusion	Review & Critique
2008	Quinn Emanuel Urquhart Oliver & Hedges Los Angeles, CA 2008	American Idol Productions	Likelihood of Confusion	600 Internet Interviews
2008	Bird Marella Boxer Los Angeles, CA 2008	Chicken Soup for the Soul	Likelihood of Confusion	410 Internet Interviews
2008	Jeffer Mangels Butler & Marmaro LLP Los Angeles, CA 2008	Mother’s Nutritional Centers	Likelihood of Confusion	400 Internet Interviews
2008	Quinn Emanuel Urquhart Oliver & Hedges Los Angeles, CA 2008	Mattel Inc./Bratz Dolls	Copyright Infringement	400 Internet Interviews
2008	Miller & Martin Atlanta, GA 2008	Gebr. Brasseler GmbH	False Advertising & Secondary meaning	383 Internet Interviews
2007	Goodwin Procter Boston, MA 2007	Redacted	Likelihood of Confusion	1,094 Internet interviews
2007	Pillsbury Winthrop Shaw Pittman San Francisco, CA 2007	Ralphs Grocery Store	Likelihood of Confusion	400 Internet interviews
2007	Stradling Yocca Carlson & Rauth Newport Beach, CA 2007	Redacted	Genericism	600 Internet interviews
2007	Epstein Becker & Green Los Angeles, CA 2007	88 Tees Hawaii	Likelihood of Confusion	Review & critique
2007	Shepard, Mullin Richter & Hampton Costa Mesa, CA 2007	TrafficSchool.com	False Advertising	834 Internet interviews
2007	Squire, Sanders & Dempsey Palo Alto, CA 2007	MemberHealth	Likelihood of Confusion	400 face-to-face interviews
2007	Ladas & Parry Chicago, IL 2007	Luster Products, Inc.	Likelihood of Confusion	300 face-to-face interviews
2007	Thompson Hine Cleveland OH 2007	CVT Prepaid Solutions	False Advertising	200 face-to-face interviews
2007	Techmark Carlsbad, CA 2007	Nissan Computer Corp.	Dilution	Review & Counsel
2006	Alston & Bird Charlotte, NC 2006	Lowes, Inc.	Likelihood of Confusion	200 Internet Interviews
2006	Summa Allan & Additon Charlotte, NC 2006	von Drehle Corp.	Likelihood of Confusion	1,097 Internet Interviews
2006	Alston & Bird Atlanta, GA 2006	St. Luke’s Institute	Cybersquatting	790 Internet interviews
2006	Harvey Siskind San Francisco, CA 2006	Rockstar, Inc.	Likelihood of Confusion	306 Internet Interviews
2006	Alston & Bird Atlanta, GA 2006	Wet Willie’s Management Corp.	Likelihood of Confusion	400 Internet Interviews
2006	Wildman Harrold Chicago, IL 2006	Redacted	False Advertising	100 Telephone Interviews
2006	Lee & Tran Los Angeles, CA 2006	Lamoon, Inc.	Likelihood of Confusion & Secondary Meaning	407 Telephone Interviews
2006	Phillips Law Group Seattle, WA 2006	Jonathan Livingston Seagull	Likelihood of Confusion	200 Internet Interviews
2006	Thompson Hine Dayton, OH 2006	Nitelites Franchise Systems	Genericism	200 Telephone Interviews
2006	O'Melveny & Myers New York, NY 2006	HBO	Likelihood of Confusion	200 Personal Interviews
2005	Lewis & Roca Phoenix, AZ 2005	M.D. On-Line	Likelihood of confusion	302 telephone interviews
2005	Best Western International Phoenix AZ 2005	Best Western International	Likelihood of confusion	400 telephone interviews
2005	Lott & Friedland Coral Gables, FL 2005	Manpower Software	Likelihood of confusion	223 telephone interviews
2005	Jahn & Associates Las Vegas, NV 2005	Las Vegas Convention Bureau	Likelihood of confusion	300 Internet interviews
2005	Alston & Bird Charlotte, NC 2005	Lowe's Home Centers	Likelihood of confusion	348 face-to-face interviews
2004	Alston & Bird 2004	Bank of America	Likelihood of Confusion	303 Mall Intercept interviews
2004	Lewis & Roca Phoenix, AZ 2004	Canyon Ranch Spa	Likelihood of confusion	227 face-to-face interviews
2004	Alston & Bird Charlotte, NC 2004	Ale House Management	Critique of opposing research	Review & critique
2004	Quinn Emanuel Urquhart Oliver & Hedges Los Angeles, CA 2004	Archipelago	Likelihood of confusion	303 face-to-face interviews
2004	Quinn Emanuel Urquhart Oliver & Hedges Los Angeles, CA 2004	Archipelago	Likelihood of confusion	402 face-to-face interviews
2004	Procter & Gamble Cincinnati, OH 2004	Procter & Gamble	Investigate competitor's false advertising claims	743 face-to-face interviews
2004	Gardner & Groff PC Atlanta, GA 2004	Maytag	Likelihood of confusion	300 Internet interviews
2004	Hennifer & Wood San Francisco, CA 2004	Chia Pet	Likelihood of confusion	300 Internet interviews
2003	Winstead Dallas, TX 2003	Team	Likelihood of confusion	200 telephone interviews
2003	Alston & Bird Charlotte, NC 2003	Bank of America	Likelihood of confusion	Review & Counsel
2003	Hunton & Williams Dallas, TX 2003	TXU	Likelihood of confusion	303 Internet interviews
2003	Lott & Friedland Coral Gables, FL 2003	Intercontinental Doral Miami	Likelihood of confusion	300 Internet interviews
2003	Armstrong Teasdale St. Louis, MO 2003	Bonita Bay Properties	Likelihood of confusion	300 telephone interviews
2003	Carlton Fields Tampa, FL 2003	Acushnet Company	Likelihood of confusion	403 Internet interviews
2003	Quirk & Tratos Las Vegas, NV 2003	Hartl	Trade dress infringement	55 telephone interviews
2002	Rothwell, Figg, Ernst & Manbeck Washington D.C. 2002	Progressive Industries	Critique opposing research	Review and critique
2002	Cooley, Goodward, & Broomfield Denver, CO 2002	Internet Advertising	Critique opposing research	Review and critique
2002	Powell, Goldstein, Fraser & Murphy Atlanta, GA 2002	Quantam National Bank	Likelihood of confusion	400 face-to-face interviews
2002	Luedeka, Neely & Graham Knoxville, TN 2002	Forward Air	Likelihood of confusion	80 telephone interviews
2002	Luedeka, Neely & Graham Knoxville, TN 2002	Forward Air	Critique opposing research	Review and critique
2002	Goodwin Procter Boston, MA 2002	Banking Service	Critique opposing research	Review and critique
2002	Nexsen Pruet Jacobs & Pollard Columbia, SC 2002	Rugged Shark	Trade dress infringement	155 face-to-face interviews
2002	Lott & Friedland Coral Gables, FL 2002	Kraft Foods, Inc.	Likelihood of confusion	304 face-to-face interviews
2002	Brobeck, Phleger & Harrison San Diego, CA 2002	Straumann	Trade dress infringement	70 face-to-face interviews
2002	Brown & Kelly Buffalo, NY 2002	Island Pools	Critique opposing research	Review and critique
2002	Powell, Goldstein, Fraser & Murphy Atlanta, GA 2002	NetBank.com	Genericism	400 Internet interviews
2001	Alston & Bird Charlotte, NC 2001	Bank of America	Likelihood of confusion	100 telephone interviews
2001	Hunton & Williams Richmond, VA 2001	The Scotts Company	Trade name infringement	300 face-to-face interviews
2001	Powell, Goldstein, Fraser & Murphy Atlanta, GA 2001	Glock	Likelihood of confusion	Review and counsel
2001	Kritzer & Levick Atlanta, GA 2001	Saiku-Japan Restaurants	Trade dress infringement	201 face-to-face interviews
2001	Alston & Bird Charlotte, NC 2001	Bank of America	Secondary meaning	300 telephone interviews
2001	Hunton & Williams Raleigh, NC 2001	Chick-fil-A	Consumer understanding of possibly misleading advertising	401 face-to-face interviews
2001	Alston & Bird Charlotte, NC 2001	Lowe's, Inc.	Secondary meaning	475 face-to-face interviews
2001	Alston & Bird Charlotte, NC 2001	Comfort Trac	Secondary meaning	Review and counsel
2001	Powell, Goldstein, Fraser & Murphy Atlanta, GA 2001	Integrity Inc.	Trade name infringement	411 Internet interviews
2000	Powell, Goldstein, Fraser & Murphy Atlanta, GA 2000	AmSouth	Likelihood of confusion	Review and counsel
2000	Powell, Goldstein, Fraser & Murphy Atlanta, GA 2000	NetBank.com	Likelihood of confusion	400 Internet interviews
2000	Steel, Hector, & Davis Miami, FL 2000	Ponche Kuba	Trade dress confusion	200 face-to-face interviews
2000	Gardner & Groff PC Atlanta, GA 2000	TBC, Inc.	Trade dress infringement	Review and counsel
2000	Lewis & Roca Phoenix, AZ 2000	USPO	Confusion of opposing mark	900 Internet interviews
2000	Jenner & Block Chicago, IL 2000	Brach's	Trade dress confusion	300 face-to-face interviews
2000	Miller & Martin Chattanooga, TN 2000	Brach's	Trade dress confusion	200 face-to-face interviews
2000	Lott & Friedland Coral Gables, FL 2000	Royal Caribbean Cruise Lines	Likelihood of confusion	100 telephone interviews
2000	Alston & Bird Charlotte, NC 2000	Lowe's, Inc.	Secondary meaning	200 face-to-face interviews
2000	Alston & Bird Charlotte, NC 2000	American Tool	Trade dress confusion	300 face-to-face interviews
1999	Nexsen Pruet Jacobs & Pollard Columbia, SC 1999	American TV & Appliances	Critique opposing research	Review and critique
1999	Alston & Bird Charlotte, NC 1999	BBA Nonwovens	Secondary meaning	103 telephone interviews
1999	Alston & Bird Atlanta, GA 1999	Redman Products	Likelihood of confusion	Review and Counsel
1999	Needle & Rosenberg Atlanta, GA 1999	Mansfield Oil	Likelihood of confusion	Review and counsel
1999	Jones & Askew Atlanta, GA 1999	BellSouth	Likelihood of confusion	201 face-to-face interviews
1998	Hall, Booth, Smith & Slover Atlanta, GA 1998	Rally Rags	Secondary meaning	300 telephone interviews
1998	Kilpatrick Stockton Atlanta, GA 1998	General Mills	Likelihood of confusion	Review and counsel
1998	Jones, Day, Reavis & Pogue Atlanta, GA 1998	Simmons Company	Secondary meaning	209 face-to-face interviews
1998	Womble, Carlyle, Sandridge & Rice Atlanta, GA 1998	R & A Bailey Co., Ltd.	Critique opposing research	Review and critique
1997	Jones & Askew Atlanta, GA 1997	BellSouth	Likelihood of confusion	200 face-to-face interviews
1997	Kilpatrick Stockton Atlanta, GA 1997	BellSouth	Likelihood of confusion	400 face-to-face interviews
1997	Kilpatrick Stockton Atlanta, GA 1997	IMAX	Secondary meaning	Review and counsel
1997	Jones & Askew Atlanta, GA 1997	BellSouth	Likelihood of confusion	200 face-to-face interviews
1997	Kilpatrick Stockton Atlanta, GA 1997	Sara Lee	Likelihood of confusion	500 face-to-face interviews
1996	Rader, Fishman & Grauer Bloomfield, MI 1996	Stroh Brewing	Critique opposing research	Review and critique
1996	Jones & Askew Atlanta, GA #1-96-CV-769-CC 1996	BellSouth	Likelihood of confusion	300 face-to-face interviews
1996	Jones & Askew Atlanta, GA 1996	BellSouth	Likelihood of confusion	200 face-to-face interviews
1996	Glass, McCullogh Atlanta, GA 1996	LittleFuse, Inc	Critique opposing research	Review and critique
1996	Kilpatrick & Cody Atlanta, GA 1996	Anheuser Busch, Inc.	Likelihood of confusion	588 face-to-face interviews
1996	Paul, Hastings, Janofsky & Walker Atlanta, GA 1996	State of California	Critique opposing research	Review and critique
1995	Reising, Ethington Troy, MI 1995	Men's Wearhouse	Critique opposing research	Review and critique
1995	Frost & Jacobs Cincinnati, OH 1995	Percell Industries	False advertising and confusion	Review and counsel
1995	O'Melveny & Myers Los Angeles, CA 1995	Gallo Wine	False advertising	Review and counsel
1995	Hopkins & Thomas Atlanta, GA 1995	BioGard	Likelihood of confusion	100 face-to-face interviews
1995	Smith Gambrell Atlanta, GA 1995	Micro Help	Likelihood of confusion	201 telephone interviews
1994	Hopkins & Thomas Atlanta, GA 1994	AFLAC	False advertising	200 telephone interviews
1994	Alston & Bird Atlanta, GA 1994	Keng Firearms	Trade dress confusion	20 face-to-face interviews
1994	Kilpatrick & Cody Atlanta, GA 1994	Anheuser Busch, Inc.	Likelihood of confusion	300 face-to-face interviews
1994	Kilpatrick & Cody Atlanta, GA 1994	Riviana Foods	Likelihood of confusion	100 face-to-face interviews
1994	Kilpatrick & Cody Atlanta, GA 1994	Delta Air Llines	Likelihood of confusion	300 telephone interviews
1994	Leslie J. Lott & Assoc Coral Gables, FL 1994	Eurorent USA, Inc.	Critique opposing research	Review and critique
1993	Kilpatrick & Cody Atlanta, GA 1993	Anheuser Busch, Inc.	Likelihood of confusion	300 face-to-face interviews
1993	Kilpatrick & Cody Atlanta, GA 1993	Anheuser Busch, Inc.	Likelihood of confusion	229 mall intercept interviews
1993	Kilpatrick & Cody Atlanta, GA 1993	Honey Baked Ham Co	Likelihood of confusion	200 mall intercept interviews
1992	Kilpatrick & Cody Atlanta, GA 1992	Fazoli's Restaurants	Likelihood of confusion	200 mall intercept interviews
1990	Luedeka, Hodges & Neely Knoxville, TN 1990	Morrison Inc.	Critique of opposing research	Review and critique
1990	Cleary Gottlieb New York, NY 1990	Ferrari SPA Esercizio	Secondary meaning	200 telephone recruits to a central location test
1989	Kilpatrick & Cody Atlanta, GA 1989	Western Stone and Metal Corp.	False advertising	179 telephone interviews
1988	Troutman Sanders Atlanta, GA 1988	Cable News Network (CNN)	Secondary meaning	250 telephone interviews
1987	Kilpatrick & Cody Atlanta, GA 1987	Honey Baked Ham Co	Confusion and secondary meaning	100 mall intercept interviews
1987	Kilpatrick & Cody Atlanta, GA 1987	Honey Baked Ham Co	Likelihood of confusion	300 mall intercept interviews
1986	Needle & Rosenberg Atlanta, GA 1986	Original Appalachian Artworks	Likelihood of confusion	1,200 mall intercept interviews
* Served or will serve as an expert witness

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Year

Client/Case#/Court/Year

Plaintiff/Defendant

Subject

Research Conducted